ADAM AMEL ROGERS
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NFL Network: America's Obsession With Tim Tebow

February 5, 2012
As part of the NFL Network's Super Bowl XLVI pre-game show, reporter Steve Cyphers visits the Annenberg School for Communication & Journalism at the University of Southern California to explore the question of why Tim Tebow captured the hearts and minds of America. Cyphers interviews Adam Amel Rogers from the USC Annenberg Norman Lear Center, Dan Durbin, the Director of the USC Annenberg Institute of Sports, Media & Society and Chris Smith, Associate Professor at the Annenberg School.
  • Watch the segment on NFL.com or on YouTube.
  • Read about the interview on Inside Annenberg.
  • Read the behind the scenes of how the interview came to be.
  • Read Adam's blog entry that started it all.

Los Angeles Times: KONY 2012

March 8, 2012
In response to Invisible Children's viral video about African warlord Joseph Kony, the Los Angeles Times quoted Adam on the social marketing implications of the story...

"Added Adam Rogers, a researcher at the Norman Lear Center at USC: "We could be breeding a culture that thinks hitting the "share" button is enough to solve complex social problems. But hitting the "share" button is still more than many people were doing beforehand."

  • Read the Los Angeles Times article.
  • Watch Adam's presentation on the social marketing implications of KONY 2012.

Huffington Post: Norman Lear's 90 Years in 90 Seconds

In celebration of Norman Lear's 90th birthday, Adam Amel Rogers was called upon to create a 90 second video that highlights Norman's exceptional life and career with a 90 second showcase.

The Huffington Post writes, "TV pioneer Norman Lear celebrated his 90th birthday at the Kennedy Center in Washington DC on Thursday night, and now we can all celebrate his legacy with a viral video. Set to the "Good Times" theme song, the "90 Years in 90 Seconds" tribute from the Norman Lear Center at USC Annenberg includes brief introductory narration from Charlie Rose and proceeds as a fast-paced, feel-good slideshow of Lear's life and trailblazing TV times."
  • Read The Huffington Post story.
  • Watch the "90 Years in 90 Seconds" video.

Norman Lear - 90 Years in 90 Seconds from Norman Lear Center on Vimeo.


OutSports Features Article About Kurt Warner's Gay Tweet

OutSports (October 12, 2010): Kurt Warner on gays: Love, but let God judge

Adam Amel Rogers of the Change.org website followed the response when Warner tweeted about how he was hanging out with Eric Stonestreet, who plays half of the gay couple on the ABC show “Modern Family.” Some of the response were anti-gay, Rogers writes:

"Kurt didn’t ignore the comments, instead he countered the anti-gay tweets by saying:

@kurt13warner Lots of comments about gay couple on ModernFamily, what do u say WE just Love ppl & let God do the judging! Who’s with me? …

Twitter user Michelle Levy called Kurt out on the loaded tweet, saying “my 2 cents… love all and let g-d judge when referencing gays is super condescending and a way to say you think it is wrong.” This prompted Kurt to reply and reiterate his original statement, “My point isn’t 2 prove right or wrong, thats God’s job, my point is 2 love all ppl the same & lead them 2 Jesus!”

Quoted in The Atlantic & Metro Weekly about Gay Super Bowl Ad

The Atlantic (February 1, 2010) "Left Divided Over CBS's Rejection of Gay Super Bowl Ad" After a Super Bowl advertisement controversy, The Atlantic said:
Hate the Ad, Not the Network  Not all liberals are convinced CBS made the wrong choice, saving their scorn for ManCrunch and its sophomoric ad. "This is the ad we are supposed to fight for?" asks an incredulous Adam Amel Rogers at Change.org. "This is the ad that we want 100 million people to see?" Later in the post, Rogers brings up a salient point overlooked by most on the left: "No one seems to actually know anything about this site. It doesn’t appear to be targeting openly gay men, its website says it is for men on the “down low.” Great. Not only does it make people less inclined to vote for LGBT equality, it also encourages people to not live openly and honestly about being gay."

Metro Weekly (January 31, 2010):
CBS fumbles with rejection of two gay ads during Superbowl, yet accepts conservative group's ad
''From everything I can tell, 'gay dating site' is quite the misnomer - perhaps, 'closeted hook up site' is more fitting. No one seems to actually know anything about this site. It doesn't appear to be targeting openly gay men, its website says it is for men on the 'down low.' Great. Not only does it make people less inclined to vote for LGBT equality, it also encourages people to not live openly and honestly about being gay.'' - Adam Amel Rogers of Change.org, reacting negatively to the the content of all the ads in question including the ad from ManCrunch which he describes as ''two straight guys fake kissing while their friend freaks out,'' and a waste of time getting bothered about.


Exclusive Interview With Soledad O'Brien (Roundup)

A roundup of outlets that quoted, cited, hated or celebrated Adam's interview with Soledad O'Brien:
  • The Bilerico Project
  • Media Matters for America
  • Mombian
  • Newsbusters


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